Your text stays on your device.
Plain-English policy: what we collect, what we never touch, and how ads work.
Last updated: September 2026 · Operated by Shape Your Brand LLC
Text you enter
All counting and processing happens entirely in your browser. We never receive, transmit, or store the text you type or paste into any tool on this site.
Local & session storage
Your current draft is saved in your browser's session storage so you don't lose it on refresh. It is cleared automatically when you close the tab, and our tools wipe input after a period of inactivity. Clearing your browser data removes it at any time.
Advertising & third-party vendors
We use third-party advertising companies, including Google AdSense, to serve ads when you visit this site. This keeps the tools free.
- Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites.
- Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the Internet.
- You may opt out of personalized advertising by visiting Google Ads Settings.
- You can also opt out of third-party vendors' use of cookies for personalized advertising by visiting www.aboutads.info/choices.
Analytics
We use privacy-respecting analytics (Google Analytics and SnapSello) to understand aggregate usage — page views, approximate region, and device type. These tools use cookies. We do not use analytics to read or collect the text you enter into our tools.
Cookies & your choices
You can disable cookies in your browser settings at any time. The counting tools will continue to work; some ad personalization features may be affected. Visitors from the EEA, UK, and Switzerland will be shown a consent choice where required.
Children's privacy
This site is not directed at children under 13 and does not knowingly collect personal information from children.
Changes to this policy
If we update this policy, the new version will be posted on this page with an updated date above.
Contact
Questions about this policy? Email hello@shapeyourbrand.com.